Posts tagged ‘foodie’

June 11th, 2010

D-Day #1

On the road!

On the road!

The Octagon Barn

The incredible Octagon Barn that Russ and Amy Pokorny were kind enough to let me use as a place to meet the farmers on Thursday mornings

The Heldeberg Market team wrapped up its first delivery day yesterday, and it couldn’t have gone better! In the morning, I met our farmers with all of their super-fresh goodies at an octagonal barn in Knox.  And, seriously, I can’t stress “fresh” enough.  Many f our farmers picked their produce early that morning, and it smelled and looked amazing coming in the door!

They handed off their goods, I cut them a check, and we sorted everything into individual orders for delivery.  Everyone was very upbeat, especially considering the early hour we met up (7 am).

Betty Pillsbury from Green Spiral Herbs

Betty Pillsbury from Green Spiral Herbs

Things went pretty smoothly, considering none of us had ever done anything like this before. And the farmers were very excited at the huge demand we experienced the first week, and the fact that they were paid immediately.  Farming is hard work, and often goes unpaid for months at a time.  One of my primary goals is to help our farmers build an economically sustainable life for themselves.  In my experience, no one works harder, or takes more pride in their work than a farmer.

For our first week, we made deliveries throughout the Hilltowns, Albany, Delmar, Latham, and Cohoes. It was great to meet our first customers in person- your enthusiasm for the Heldeberg Market is the greatest reward we could ask for! Many thanks to all of you that placed orders!

The inventory for this coming week (with additional produce) is available online atwww.HeldebergMarket.com/store. Orders placed between now and Tuesday (the 15th) at midnight will be delivered on Thursday, June 17th. Order early for the best selection.

And, if you are interested in setting up a workplace or neighborhood drop-off point (to take advantage of our free delivery for you and 4+ friends) please contact me at sage.consulting@yahoo.com.

 

June 4th, 2010

It’s Go Time.

 

Front Page of the Times Union (June 4, 2010)

What a crazy few months this has been!  In January of this year, I started marketing beef for my family’s farm, Gordon Farms (shameless plug for www.gordon-farms.com) in January.  Sales took off, and it steamrolled into a slew  of inquiries from farmers around the region looking for help to market their products online.  And that steamrolled into the Heldeberg Market.

A couple of months ago, I made a presentation at the inaugural Helderberg Hilltowns Association meeting filling farmers in on my farm e-marketing idea.  Farmers jumped at the opportunity, with a handful of farmers signing up right at the meeting.

Over the next couple of months, I worked my tail off putting together marketing agreements, hosting farmer information session, and building a massive website.  And, here we are today, on launch day.

Things couldn’t have started off better.  Today, the Heldeberg Market was featured on the front page of the Albany Times Union.  What a start!!  More than 3,000 people visited our website, and people placed enough orders to cover our operating expenses on the first day!  Words simply won’t do justice to the feeling of satisfaction I am experiencing at this moment for the hard work that went into this venture.  I think my farmers and I are really on to something!